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IMA logo emboss: We designed a clean front cover using a deep sculptured emboss of the Integrated Marketing Associates logo. The emboss is registered precisely to the red gradient "swoosh" printed on the dark blue cover stock. Printing on dark paper is always tricky. In this case, we used two coats of opaqua white under the red ink for the red to show on the dark blue paper. The company name was also double-bumped with opaque white, creating the desired silverish effect. (Shown at 75% scale.) |
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The die-cut: This is what the folder looks like flat open, the way it's commercially printed. Note the intricacy of our custom pocket die-cuts at the bottom. |
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Business Card slits: These custom slits we designed securely hold up to two business cards at slightly different angles. Using two wide slots facilitates the insertion of the cards compared to the standard four-corner slit designs. (Shown at 100% scale.) |
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Right pocket: (Shown with an insert) This design uses the "swoosh" in the IMA logo. Here, you can also clearly see the texture of the paper stock selected. (Shown at 100% scale.) |
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