"Comps" are rough sketches drawn with pencils, markers, or on the computer
to communicate the different ways of approaching design solutions for a given
project. They help the client and the designer to determine if they are "on the
same wavelength". At this "comping" stage of the project, the general concepts
and looks are discussed and determined.
Comping" is the most flexible and creative time in project development.
The direction of the design can be modified and changed relatively easily
during the comping stage. Reviewing the comps, no details should be paid
attention to. Once both parties agree on a design, a look and a feel, the designer takes the
comp to a next level where specific types, text, compositions, colors, illustrations,
photos, etc. are determined, and the work procedes towards the final execution of
these decisions.
Once a particular comp is selected and a design alternative is fixed by the client,
all further changes in the general look of the project become much harder. Clients
occasinally assume that electronically produced graphic designs can be revised in
a jiffy without cost. The client should understand that once a comp is selected,
even apparently simple changes beyond the agreed upon design require tedious
fine-tuning of the whole document if quality is to be retained. In fact, a change
in the shape or concept of any document is considered a "client's alteration"
billable to the customer unless it occurs quite early in the comping phase.
(Please consult your contract for specifics.)